Month: August 2016

Driving Personalised Video Technology

  • Jayde Free
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The rise of video consumption is a significant trend for marketers with a Facebook executive recently claiming that the platform could be ‘all video’ within five years. Melbourne agency Data Creative predicts that companies not getting up to speed with the potential for personalised, data-driven video will miss vital marketing opportunities. Renece Brewster, CEO, Data Creative […]

Don’t Lecture your Customers, Tell them a Story with Your Data

  • Jayde Free
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Let’s go back to your high school days. Sitting in class, with Mr Roberts forty five minutes into his weekly drawl about the importance of trigonometry. What may come to mind is heavy eyelids. Now, remember Mrs Hampshire? The brightly dressed, perpetually delighted teacher? We all had at least one Mrs Hampshire. She would always […]

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