Month: May 2017

COLES ACQUIRES COLES MASTERCARD CUSTOMERS THROUGH EASY TO FOLLOW VIDEO

  • Data Creative
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Coles approached Data Creative seeking a simple solution for communicating a complex message. By conducting a split campaign, the aim was to up-sell existing Coles Insurance customers to a Coles Mastercard. This was to be achieved by communicating the benefits of Flybuys rewards, so it was important these benefits were communicated in a clear and […]

SAY GOODBYE TO PERSONALISATION – INDIVIDUALISATION IS THE FUTURE OF MARKETING

  • Data Creative
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When we are aware that something is personalised, we feel a little bit special. However, that exact email you received with the latest offers from a company you like was sent to thousands of others. The only thing that’s different in their version is their name. Sure it was addressed to you, but was it […]

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