The inspiration for all the fashion enthusiasts of the world

The protagonist of the luxury multi-brands market landscape for more than twenty years, Base Blu offers an accurate selection of choices, from iconic brands to emerging talents.

BaseBlu is an exclusive way to experience fashion. A quality choice that finds its roots in the culture and architecture of its city, Varese, that frames the upscale blend of famous maison and cult names of luxury streetwear. It joins tradition and innovation, giving space to the excellence of the Made in Italy and the international landscape as well.

The Women Concept Store at Piazza del Podestà and the innovative Man’s Shop & Bar at Corso Matteotti offer a diversified range of potions, original and recognisable, that perfectly fit in with the extraordinary artistic and architectonic heritage of Varese. The company finds its roots and foundations in the city where it was born thanks to its love for raw materials and the mastery of the craftsmanship of the great brands it represents.