Data Creative News

SAY GOODBYE TO PERSONALISATION – INDIVIDUALISATION IS THE FUTURE OF MARKETING

  • Data Creative
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When we are aware that something is personalised, we feel a little bit special. However, that exact email you received with the latest offers from a company you like was sent to thousands of others. The only thing that’s different in their version is their name. Sure it was addressed to you, but was it […]

Data Creative at Tech23 2016

  • Data Creative
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Earlier this month Data Creative was selected as a finalist in this years Tech 23. Tech23 is one of the few national forums where Australian achievements can be recognised and celebrated. This event moves beyond boundaries of state and territory to showcase world-class startups from Perth to Brisbane, Wollongong to Adelaide, all with high-growth potential […]

How Get the Best out of your Personalised Video campaign. Part 1 – Your EDM

  • Data Creative
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A Data Creative campaign with Coles Flybuys saw an increase of 55% in sale conversions from the recipients who viewed the video. A great statistic! Although Coles Flybuys were only able to get these conversions from people who took the steps of opening the email and clicking through to their personalised video. Those who have […]

Driving Personalised Video Technology

  • Jayde Free
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The rise of video consumption is a significant trend for marketers with a Facebook executive recently claiming that the platform could be ‘all video’ within five years. Melbourne agency Data Creative predicts that companies not getting up to speed with the potential for personalised, data-driven video will miss vital marketing opportunities. Renece Brewster, CEO, Data Creative […]

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