Email Marketing

SAY GOODBYE TO PERSONALISATION – INDIVIDUALISATION IS THE FUTURE OF MARKETING

  • Data Creative
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When we are aware that something is personalised, we feel a little bit special. However, that exact email you received with the latest offers from a company you like was sent to thousands of others. The only thing that’s different in their version is their name. Sure it was addressed to you, but was it […]

How Get the Best out of your Personalised Video campaign. Part 2 – The Landing Page

  • Data Creative
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Data Creative will almost always use landing pages in our campaigns for four very important reasons; Everything your client does with their video is fully trackable – in real time. We can display the call to action directly underneath their video, while your message is still front of mind. Including video files in your email […]

How Get the Best out of your Personalised Video campaign. Part 1 – Your EDM

  • Data Creative
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A Data Creative campaign with Coles Flybuys saw an increase of 55% in sale conversions from the recipients who viewed the video. A great statistic! Although Coles Flybuys were only able to get these conversions from people who took the steps of opening the email and clicking through to their personalised video. Those who have […]

Ray White deploys personalised market reporting – Case Study

  • Chanie
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Ray White continues to define themselves as innovative market leaders within the real estate industry, we are excited to have recently paired Ray White to launch personalised market update videos, to engage with thousands of homeowners individually across Australia. With over 1,000 offices Australia wide, all interconnected across the same network, Ray White’s advanced methodologies enable […]

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