Personalised Video

How Get the Best out of your Personalised Video campaign. Part 1 – Your EDM

  • Data Creative
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A Data Creative campaign with Coles Flybuys saw an increase of 55% in sale conversions from the recipients who viewed the video. A great statistic! Although Coles Flybuys were only able to get these conversions from people who took the steps of opening the email and clicking through to their personalised video. Those who have […]

Driving Personalised Video Technology

  • Jayde Free
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The rise of video consumption is a significant trend for marketers with a Facebook executive recently claiming that the platform could be ‘all video’ within five years. Melbourne agency Data Creative predicts that companies not getting up to speed with the potential for personalised, data-driven video will miss vital marketing opportunities. Renece Brewster, CEO, Data Creative […]

Ray White deploys personalised market reporting – Case Study

  • Chanie
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Ray White continues to define themselves as innovative market leaders within the real estate industry, we are excited to have recently paired Ray White to launch personalised market update videos, to engage with thousands of homeowners individually across Australia. With over 1,000 offices Australia wide, all interconnected across the same network, Ray White’s advanced methodologies enable […]

What are your lifetime Hawks stats? – Case Study

  • Chanie
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Together with the Hawthorn Football Club, we have transformed the way footy clubs can connect with fans by deploying personalised interactive video technology. In early 2016, the Hawks identified more than 10,000 fans who had not yet renewed their membership. They also possessed a database of over 160,000 fans (current members and past), and had 310,000+ likes on […]

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