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COLES ACQUIRES COLES MASTERCARD CUSTOMERS THROUGH EASY TO FOLLOW VIDEO

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Coles approached Data Creative seeking a simple solution for communicating a complex message. By conducting a split campaign, the aim was to up-sell existing Coles Insurance customers to a Coles Mastercard. This was to be achieved by communicating the benefits of Flybuys rewards, so it was important these benefits were communicated in a clear and […]

SAY GOODBYE TO PERSONALISATION – INDIVIDUALISATION IS THE FUTURE OF MARKETING

  • Data Creative
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When we are aware that something is personalised, we feel a little bit special. However, that exact email you received with the latest offers from a company you like was sent to thousands of others. The only thing that’s different in their version is their name. Sure it was addressed to you, but was it […]

WHY PERSONALISED VIDEO IS THE FUTURE OF DIRECT MARKETING

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Direct marketing has been around for a while, and before it becomes a thing of the past, we need to consider its direction in the future. It’s no longer enough to know the things that people like and infiltrate them with messages, emails and calls. As ‘direct’ as these methods might be, they are off […]

Amnesty International Engages Members with Personalised Video Technology

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Amnesty International is the first non-profit to utilise Data Creative’s personalised video technology, launching an engagement campaign to showcase members what their funds have helped achieved. Created for active members, recently reactivated members and lapsed members, the campaign was segmented into three categories and featured six different humanitarian campaigns spanning from pre 2006 to 2016. […]

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