COLES ACQUIRES COLES MASTERCARD CUSTOMERS THROUGH EASY TO FOLLOW VIDEO

COLES ACQUIRES COLES MASTERCARD CUSTOMERS THROUGH EASY TO FOLLOW VIDEO

  • Data Creative
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Coles approached Data Creative seeking a simple solution for communicating a complex message.

By conducting a split campaign, the aim was to up-sell existing Coles Insurance customers to a Coles Mastercard. This was to be achieved by communicating the benefits of Flybuys rewards, so it was important these benefits were communicated in a clear and easy to understand way.

Data Creative produced a video that resonated with Coles customers by using easy to follow graphics and text, to help explain and sell the personal benefits of the complicated product offering.

flybuys-fancy-logo

By giving individual meaning to the consumer through the video message, Coles was able to achieve much higher customer engagement. Emails that included the personalised video received a 40.5% increase in email opens when compared to emails where the video wasn’t included.

The effectiveness and success of the video was further evident with sales conversions being 55.6% higher from recipients who received and viewed the video.

This translated to 61% of those who viewed the video becoming new applicants.

Data Creative was able to help Coles achieve these impressive sales outcomes by building a receptive customer audience via its personalised video marketing platform with easy to understand video.

You can watch the full video here:Untitled design (15)

Connect with Data Creative at datacreative.co and follow on Twitter @datacreativevid, Facebook @datacreative and YouTube.

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