How Get the Best out of your Personalised Video campaign. Part 2 – The Landing Page
Data Creative will almost always use landing pages in our campaigns for four very important reasons;
- Everything your client does with their video is fully trackable – in real time.
- We can display the call to action directly underneath their video, while your message is still front of mind.
- Including video files in your email means that it is more than likely to get flagged as spam, forever to be forgotten.
- ‘Embed’ sounds a little like ‘in bed’ and we don’t want to give your clients the wrong idea….
So, now that we know how important a landing page is, how do we increase the likelihood of the video viewers following the path that you would like them to? ‘KISS’ complication goodbye and Keep It Simple, Stupid! Similar to our instructions in How Get the Best out of your Personalised Video campaign. Part 1, don’t bombard your client with too much information. The most successful landing pages that we have seen only include four elements; the clients website header, a small piece of text about the video, the client’s video and the call to action.
A common mistake that we often see is people trying to get the most out of their click throughs, because ‘if we manage to get them here, we need to show them ALL THE THINGS’. This is likely to distract the client away from their video or worse, drive them away from the page all together.
If Richard Nixon can manage to get a couple of Americans to land on the moon, we can get your clients to check out their video landing page. It’s not rocket science after all