Ray White deploys personalised market reporting – Case Study
Ray White continues to define themselves as innovative market leaders within the real estate industry, we are excited to have recently paired Ray White to launch personalised market update videos, to engage with thousands of homeowners individually across Australia.
With over 1,000 offices Australia wide, all interconnected across the same network, Ray White’s advanced methodologies enable it to be the only real estate agency in Australia to be able to deploy technology of this calibre.
The in-built technology, created by us, works within the one database and enables agents to create unique videos on demand for one particular contact or thousands at a time.
Ray White Growth Chief Executive Officer Mark McLeod said it’s important to the company to be able to provide an information customer experience that fits inside the way consumers behave today. “We know the importance of mobility and we are designing these videos to fit inside what we call ‘micro moments’ in the way people view and digest information on their phones,” said Mark.
The one of a kind tool integrates data from PriceFinder and REINZ Data Created seamlessly, allowing agents to send active buyers, vendors and potential vendors market statistics about their local area including recent sales, suburb statistics and local auction highlights.
“Real Estate is very much a relationship based industry and the best way to connect with someone is to actually refer to them as an individual,” said Mark. “This was very much at the top of our thinking – communicate with people in a warm and informative manner.”
It was a natural progression for Ray White to move into personalised market updates, having already established themselves as industry leaders with innovation. We believe that Ray White’s sophisticated platform enabled us to integrate Data Creative across their network and we’re excited to work with them to create one of a kind experiences for their customers. The market reports are just the start of the tools that will be available!
Jack Parry, sales agent for Ray White Balmain said the interaction with their clients is now far more attractive and interesting, as the video has specific information that is relevant to them. “We’ve been doing the same market report for over two years now, so the personalised video is something that’s different and we’re getting great feedback on how it looks.”
Great news for us and we’re excited to see how much we can disrupt the field of personalised email and video marketing with these kinds of partnerships.