20
Apr

WHY PERSONALISED VIDEO IS THE FUTURE OF DIRECT MARKETING

Direct marketing has been around for a while, and before it becomes a thing of the past, we need to consider its direction in the future. It’s no longer enough to know the things that people like and infiltrate them with messages, emails and calls. As ‘direct’ as these methods might be, they are off […]

18
Apr

Amnesty International Engages Members with Personalised Video Technology

Amnesty International is the first non-profit to utilise Data Creative’s personalised video technology, launching an engagement campaign to showcase members what their funds have helped achieved. Created for active members, recently reactivated members and lapsed members, the campaign was segmented into three categories and featured six different humanitarian campaigns spanning from pre 2006 to 2016. […]

06
Apr

Ubet Derby Day – A Case Study

Ubet approached Data Creative seeking a personalised video campaign (PVM) to re-engage over 20,000 customers for Derby Day — those who had not placed a bet in at least thirteen weeks. Looking to increase open rates and lift sales, Ubet turned to Personalised Video as it has been shown to improve  video viewing  times by […]